What You Need To Know About The Google Penguin Update
The update that was made to Penguin, allowed it to in run real time. All countries and languages were able to get the Penguin update at the same time. All websites are able to feel the same impact wherever they are. Everyone will have the same rules.
Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. There is a clearer and faster impact, positive or negative, that results from your actions.
You will be able to get through a penalty faster since the system is done in real time. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. This also usually happens after your website pages will get checked.
Penguin is now already an integral core of the process, unlike before. This also means that you would need to do proper and constant monitoring of your backlink profiles.
There is now a main focus on the specific toxic pages rather than the entire website. These are like micro penalties and are more difficult to monitor. Doing regular audits on vital subdomains and specific pages is an essential thing to do.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. For both the recovery and penalization process, there is a quick system in place. Take these things into consideration so that you can protect your site as well as avoid unexpected drops in rankings.
Make sure you monitor regularly your search engine results page positions. Email alerts can help you track any position changes there may be. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. In order to do achieve monitoring, you can compare keyword rankings and their positions.
A clean and healthy backlink profile is essential to have. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
You can perform a thorough checkup of your backlinks for your entire website. It is important to also do these backlink audits for the vital subdomains and parts of your website. Perform separate audits for different language type of your site. With the new Penguin update, you can also do different experiments that have a lesser cost of error.
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